![]() And although such methods may no longer be so unusual today, the 1935 advertisement was quite a sensation. This shows a naked woman who is only covered by the voluminous guitar. The legendary advertisement of the then new Epiphone Emperor is very indicative of the almost pubescent size comparison of the two guitar giants. At that time it was mainly about which of the two companies could build the biggest and loudest guitar. As a result, there was great competition between Gibson and Epiphone from the mid-1930s. ![]() ![]() However, Gibson somehow managed to recover and launch an initial counterattack. Because after the stock market crash in 1929 Gibson was, like today, extremely bad financially. Windsor, Broadway or De Luxe, gave the Masterbilt models a comparatively noble touch.Įpi actually wanted to push Gibson out of the market forever with the Masterbilt guitars. The Masterbilt De Luxe even scored mainly due to its exclusive and elegant design and its size. However, at that time, Epiphone were not “just” a cheap alternative to Gibson.
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